Scope Of Work
Brand Identity Design / Logo Refresh
Softwhere Design
Client
ARTIC PAINT | PT.ANUGRAH KENCANA PRATAMA, JKT- IDN
PT. Anugrah kencana Pratama is a distributor of paint coatings for the automotive – building sector. This business wants to prioritize quality and innovation as the value of the company to become a superior product that remains trusted by the community.
THE LOGO
In every process of creating an identity design for a brand, it must have key elements or tags that are relevant to the company’s values. After doing reaserch and getting a brief from the client, I gave a list of key elements to be displayed on the brand.
(1) Company Initial (2) Commitment (3) Dynamic (4) Layering (5) Creativity
After further discussion, to maintain the previous brand identity, the client expects a renewal that still emphasizes the previous color palette combination.
SUPER GRAPHIC
This super garaphic is a pattern of elements combined in the logo. the pattern element which is the identity in the branding process emphasizes the dynamic and artistic elements that are part of the company’s values.
PERSSIMON
HEX : #E46425
RGB : 228. 100. 37.
CMYK : 0. 56. 84. 11.
RESOLUTION BLUE
HEX : #072988
RGB : 7. 41. 136.
CMYK : 95. 70. 0. 47.
COLORS
Blue and Orange are the primary colors
BLUE | RESOLUTION representation of professional, confident, and symbolizes the toughness of the company’s bussines in committing to achieve goals.
ORANGE | PERSIMMON representation of dynamic, adventure, creativity which is the value of the company to continue to be active towards the development and progress of bussines innovation.
